NBA Season Kicks Off With The “Come Out of Nowhere” Campaign

It finally happened. The 2017 NBA season has begun and the teams are ready to get it in. People have their predictions about which teams are going to prevail but at the end of the day, it’s all about the game and how it’s played.

lebron-we-arent-ver1Last season, we watched the Cleveland Cavaliers pull up on Golden State to win the chip. That championship series set the tone for 2017 season. Anything is possible, even what seems to be the impossible. Nike dropped their new basketball film, Here You Are, as the kick-off to a season long campaign.

“Here You Are” is a part of the Come Out of Nowhere campaign.

The video was inspired by the Cleveland Cavaliers and their historic comeback win.

LeBron’s infamous block and their overall performance was the inspiration for the film. The Cavaliers continued to do work last night as they beat the Knicks by 29 points.

The Come Out of Nowhere campaign is an ode to the players who have met and exceeded their own personal challenges to excel in the game. Whether its a long-standing rivalry, an injury, or an off-court distraction, they pushed through. Check out the video and let us know what you think.

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